Introducing The Gift of Taste: Give Someone a Trip in a Jar
There are gifts that get opened, appreciated, and forgotten. And then there are gifts that do something — that create a moment, spark a conversation, take someone somewhere they didn't expect to go on an ordinary Wednesday afternoon.
The Gift of Taste is the second kind.
Today, HOUSE OF POP is launching our first official gift card — and we built it to be as considered as everything else we make. Not a last-resort purchase. Not a digital cop-out. A genuine invitation: to explore nine cities, two collections, and a way of thinking about snacking that we hope changes how you see the world on a plate.
Nine Cities. One Gift.
When we started HOUSE OF POP, we asked a simple question: what if popcorn could tell a real story? Not just taste good, but carry the culture, history, and flavour identity of a place so precisely that a single bite could transport you. From the cardamom-scented majlis of Abu Dhabi to the lemon-drenched coastline of Amalfi, from the passion fruit markets of São Paulo to the harbourside aniseed of Thessaloniki — every flavour we make is a city in a jar.
A Gift of Taste gift card hands all of that to someone you care about and lets them choose where to go first. New York or Marrakech? Porto or Los Angeles? The full Herbs & Spices Collection, or the Mediterranean bundle? The choice is theirs. The thought was yours.
How It Works
Simple, by design. Choose your value — available in £12, £24, £36, £48, and £60 — and we'll deliver the gift card digitally, straight to your inbox or theirs. No waiting. No packaging anxiety. No chance of it getting lost between now and the occasion.
Every Gift of Taste card also comes with 20% off — which means whatever value you choose, they get a little more than you paid for. That's the kind of generosity that tends to be remembered.
Who It's For
The friend who posts about food before they eat it. The colleague who always brings something interesting into the office. The family member who is genuinely, infuriatingly impossible to buy for because they have everything they need and nothing they particularly want. The traveller who hasn't been able to go anywhere lately. The curious person who finds joy in discovering something new.
In short: almost anyone. But especially the people in your life who appreciate something that has been thought about — who can tell the difference between a gift chosen with intention and one pulled off a shelf at the last minute.
A Gift That Goes Somewhere
At HOUSE OF POP, we make popcorn that tells stories. Real fruit. Real spices. Real chocolate. Nine of the world's most extraordinary cities, crafted in small batches in North London and delivered to your door. The Gift of Taste is the most direct way we know to share that with someone who deserves it.
Give them a city. Give them nine. The world, after all, is closer than you think — and right now, it tastes incredible.